Product Marketing Manager - Digital Marketing

Ecommerce Consultants Private Limited

Job Overview

  • Job Category Education Training
  • Job Type Full-time
  • Offerd Annual Salary Rs. 2250000 - Rs. 2750000
  • Vacancies 2
  • Gender Both can apply
  • Experience 5 or more Years
  • Educational Qualification Graduate

Job Description

Roles and Responsibilities

EC-Council is the worlds largest cyber security technical certification body. Our global headquarters is located the United States with additional offices that support customers globally across the Americas, EMEA, and APAC.

We operate in 145 countries globally and we are the owner and developer of various world-famous cyber security programs. We are proud to have trained and certified over 200,000 information security professionals globally that have influenced the cyber security mindset of countless organizations worldwide.

www.eccouncil.org

About the Position :

We are looking for a Senior Level Digital & Product Marketing Manager

You will be responsible for presenting our products in ways that will strengthen our brand and boost sales.

For this role, you be a creative and quantitative thinker. You should be familiar with various product marketing techniques, especially Digital, covering SEO, SEM, email campaigns, social media, events, webinars, conferences, partnering with Associations, Advocacy Bodies and influencers besides crafting GTM & pricing strategies.

 

Responsibilities

  • Master company products conceptually and from a business standpoint
  • Translate technical details into benefits for the user
  • Be proficient at running Digital and Content Marketing Campaigns to ensure online dominance, including sequential email campaigns
  • Follow and analyze market trends to position & price products
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Test marketing product features, releases and ad copy
  • Run competitor surveys & intelligence gathering to benchmark features & innovations
  • Plan and execute Expert Webinar Series, Advisory Board Meetings & Conferences, along with Competitions for the larger community
  • Run customer & partner satisfaction surveys and translate learnings into process changes
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers
  • Create powerful Power Point presentations to impact Fortune 1000, IT leaders
  • Create weekly sales activity, lead generation, sales cycle and revenue reports from the company's CRM for management

Requirements

  • 8-15 years of Proven experience as a Senior Marketing Manager, Brand Manager or similar role
  • A natural aptitude and interest for Technology along with deep experience working with technology solutions/ businesses will be a distinct advantage
  • Background in design and copywriting is a plus
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)   SEO, SEM, analytics
  • Excellent communication skills
  • Keen eye for detail
  • Creativity
  • Analytical mind and strong quantitative skills
  • Entrepreneurial skills will be a plus
  • BSc/BA/ MBA in Marketing, Communications, or similar field

 

Location : Anywhere in India

To apply for this role, mail your profile, & CTC to shobha.j@eccouncil.org

EC-Council Group provides equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not discriminate on any ground, including race, caste, religion, colour, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability, or any other category protected by applicable law.

Desired Candidate Profile

 

Perks and Benefits

 

Preferred Skills

  • Game Testing
  • Strategic Marketing Planning
  • Creative Communication
  • Branding
  • Gaming

Employer Details

Name: Shobhna

Phone: 1234567890

Email: shobha.j@eccouncil.org

Apply for this job

Company Info

  • Ecommerce Consultants Private Limited
  • International Council of E-Commerce Consultants, also known as EC-Council, is the world€™s largest cyber security technical certification body. We operate in 145 countries globally and we are the owner and developer of the world-famous Certified Ethical Hacker (CEH), Computer Hacking Forensics Investigator (C|HFI), Certified Security Analyst (ECSA), License Penetration Testing (Practical) programs, among others. We are proud to have trained and certified over 300,000 information security professionals globally that have influenced the cyber security mindset of countless organizations worldwide.

    Our certification programs are recognized worldwide and have received endorsements from various government agencies including the US Federal Government via the Montgomery GI Bill, and the US Government National Security Agency (NSA) and the Committee on National Security Systems (CNSS) certifying EC-Council€™s Certified Ethical Hacking (CEH), Network Security Administrator (ENSA), Computer Hacking Forensics Investigator (CHFI), Disaster Recovery Professional (EDRP), Certified Security Analyst (E|CSA) and Licensed Penetration Tester(LPT) program for meeting the 4011, 4012, 4013A, 4014, 4015 and 4016 training standards for information security professionals and American National Standards Institute (ANSI)

    EC-Council Group provides equal opportunities to all our employees and to all eligible applicants for employment in our company. We do not discriminate on any ground, including race, caste, religion, color, ancestry, marital status, gender, sexual orientation, age, nationality, ethnic origin, disability, or any other category protected by applicable law.

    To learn more about EC-Council, please visit: www.eccouncil.org

  • PLOT NO S1,TIE PHASE 1, BESIDE ANDHRA BANK,BALANAGAR, , Hyderabad, Telangana, India