Director Digital Marketing Online Gaming Mumbai

Skyleaf Consultants

Job Overview

  • Job Category Marketing
  • Job Type Full-time
  • Offerd Annual Salary Rs. 100000 - Rs. 300000
  • Vacancies 2
  • Gender Both can apply
  • Experience 5 or more Years
  • Educational Qualification Graduate

Job Description

Roles and Responsibilities

Responsibilities

  • Lead and manage growth marketing strategies that can move the needle across the company's revenue & subscriber growth goals.
  • Innovate growth hacks as simple as text changes on a page to multi-dimensional, long term bets that require cross-functional(product, tech and analytics) alignment and initiatives.
  • Obsession around customer behaviour, customer segmentation and targeting to ensure sharp targeting of customers with relevant communication.
  • Work and lead the cross-functional effort by closely working with product, tech & analytics to understand the complete customer journey and ideate around interventions to improve customer experience, thereby improving subscription conversions.
  • Manage digital campaigns, from ideation to media planning, creative communication and in-depth analysis of performance to drive optimization.
  • In-depth understanding of Google/Facebook platforms – customer audience capability, various types of campaigns and objectives, ability to understand what campaign suits better as per business objectives.
  • Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them.
  • Key resource in developing internal core competency around the ability to segment, target, acquire, re-target and optimize consumer acquisition across a coordinated growth marketing strategy through all marketing channels and sources.

Must Have

  • 5+ years of experience with a proven track record of driving user growth through effective marketing campaigns and growth hacks across different channels(not necessarily Facebook & Google).
  • 2+ years of hands-on experience working on multiple digital advertising platforms (with expertise in Facebook and Google)
  • 2+ years on marketing & advertising analytics tools like/similar to Appsflyer/Google Analytics.

 

 

 

 

 

Preferred Skills

  • Online Marketing
  • Digital Marketing

Employer Details

Name: Seema

Phone: 9599350536

Email: seema@gmail.com

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