Marketing Automation Specialist- Datatrained

Data Trained Education

Job Overview

  • Job Category Education Training
  • Job Type Full-time
  • Offerd Annual Salary Rs. 100000 - Rs. 200000
  • Vacancies 1
  • Gender Both can apply
  • Experience 2 Years
  • Educational Qualification Graduate

Job Description

Roles and Responsibilities

  • Design, build and execute ad hoc, triggered, and automated journeys
  • Implement and own marketing email funnels to generate conversions, engagement, and retention.
  • Continually optimize campaign KPIs and company metrics through A/B testing, personalization, and other data-driven decisions.
  • Plan and execute segmentation while having in mind personalization, dynamic content, and user experience.
  • Create and integrate supporting assets for campaigns using forms, landing pages, SMS, push notifications and lead scoring systems.
  • Collaborate closely with other teams in the marketing department to create content and designs.
  • Research and explore new industry updates and ideas.
  • Audit the existing MAP instance, address technical, and set-up-related issues.
  • Document marketing automation software processes, programs, and procedures
  • Create reports to analyze the results of their email campaigns

Skills and Attributes:

  • Possesses honesty, integrity, strong work ethic, and team skills
  • Ability to balance a wide variety of projects and campaigns with varying deadlines
  • Strong analytical and problem-solving skills
  • Close attention to detail
  • Excellent level in English, written and spoken
  • Knowledge of best practice in automation, lead processing and database management
  • Collaborative and team player

Experience and Qualification:

  • Graduate / Post Graduate / Professional Degree with specialization in Marketing.
  • Has a minimum of 2 years of relevant experience
  • Preferably from the ed-tech field
  • Proven track record executing innovative and multi- part event and demand generation programs
  • Strong understanding of email marketing best practices including data privacy laws and deliverability best practice
  • Can set priorities and be flexible in changing environment. Able to adapt and work effectively with a variety of situations, individuals or groups
     

 

 

Interested candidate can contact at below email/phone numbers:

Contact person- Arijit Purkayastha / Namita Kandwal
Email ID - careers@datatrained.com

Phn - 9311568027 / 9311568030

Desired Candidate Profile

 

Perks and Benefits

 

Preferred Skills

  • Sales Funnel
  • Email Marketing
  • Campaigns
  • Demand Generation
  • Data Privacy
  • Drip Marketing

Employer Details

Name: Arijit Purkayastha

Phone: 9311568030

Email: careers@datatrained.com

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Company Info

  • Data Trained Education
  • Access to quality learning in emerging technologies has always been a challenge to most of the demographics of the Indian subcontinent.
     

    DataTrained aim is to shorten this curve and make quality professional education accessible to all. We are an ed-tech company with the sole aim of imparting quality programs in emerging technologies like Data Science, Analytics, Big Data, Artificial Intelligence, Machine Learning, Cloud Computing, Development, DevOps, Digital Marketing, Management, Engineering, and many more.
     

    Our programs are well received by professionals across the globe as well as by the students who want to start a promising career in these emerging technologies. Our focus has always been on problem-solving approach guidance to our learners.

    We have been ranked the best emerging Edutech company of the year 2020 by Business Mint.

    https://nationwideawards.org/winners_list_view/Datatrained-Best-Emerging-Edutech-Company-2020

  • A-14/15, 3rd Floor, Bhabha Marg, A Block, Sector 59, Noida, Uttar Pradesh 201301